Even though you may be tempted to stuff as many potential keywords onto your website as possible, glutting a site with poor content is only going to get it shuffled into a forgotten corner of the web by site crawlers. At the same time, you also want to extend your list of prospective keywords to include phrases that work well with LSI, or latent semantic indexing, practices. Although LSI isn’t the only content-grading method that networks such as Google or Bing use, LSI-focused web development does in-fact provide a bevy of benefits for crawlers and readers alike.
While every SEO consultant and firm out on the web today actively tries to avoid keyword spamming, not everyone pays close attention to LSI. The core concept behind semantic indexing involves the belief that a website that uses semantically-linked words has better quality content than those sites that do not. For those unfamiliar with semantic words, the thing to remember is that they are terms and phrases that convey the same idea even though they appear quite different.
A quick example: internet marketing and online advertising may be two different phrases, but in semantics they both hold the same meaning. It’s been acknowledged by the SEO community that the biggest search engines out there all use at least some variation of LSI when judging web content. As a result, many industry experts recommend implementing semantically-linked phrases alongside your keywords instead of repeating your chosen term multiple times.
With better and more varied content on your page, the odds of it being picked up for solid rankings increases as well. Of course, this all hinges on the quality of said content. Google’s smartest minds have been toiling away at making Googlebot, the network’s site crawler, better capable of sorting out good sites from the bad ones. The hope is that LSI practices and phrase variation will prevent content from looking like spam to a crawler.
An added bonus of LSI implementation is that sites designed with semantics in mind will read far better for the user. Good writers (and I’m not just talking about SEO here) know that well-written content is fresh and avoids using the same words and phrases over and over. LSI benefits the writer by forcing him to alternate his word choice and thus makes what is created of a higher quality. With the right practices in place, site crawlers will recognize this quality and push your site to the top of the rankings.